One online platform which has become my favourite is fundraising or crowdfunding platform. By this medium, donating or contributing to various campaigns or projects is easier than ever. Online fundraising also nicely benefit both the benefactors and the recipients. I personally has began to regularly donate my monthly income on Kitabisa.com, one of the most popular crowdfunding platform in Indonesia focusing on social campaigns.
While there are abundant philanthropists out there, I am pretty sure not all of them are comfortable with the idea of donating through online crowdfunding platform. One reason might be how they can trust a stranger putting a campaign online. Since it is really easy to do it. What if people donate on a fake one? What if the campaigner keeps the donation for herself?
Recently, I attended one discussion of crowdfunding topic featuring the Campaign Manager from Kitabisa.com, Ms Siti Desiree Nasfhia. One of the participants asked her how to recognise the fake campaign. She told us the highly strict verification process is performed by the administrator which effectively able to identify the fake campaign from the very first attempt. But the interesting thing is she told us an fascinating fact: Not a single fake campaign successfully gain a lot of donation.
While it is hard to explain, she assumed that the fake campaigns never attract any trust. Because mostly the first campaign donors are those the near circle of the campaigner: her friends, family, or network. The fake campaign never succeed because it has no inner circle, i.e. even the campaigner nearest friends will not donate. It is obvious because the fake campaigner will not tell anybody she’s running a fake campaign.
People attracted to a campaign when they see many others also donating for the campaign. Kindness always attracts more kindness. And there is no place for such ill motives among kindness.